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Are You Being Upsold by Your Dentist?

May 18, 2026Dr. Jesse Friedman

You can tell necessary dental treatment from unnecessary treatment by asking four questions: What happens if I wait? Can you show me on the image? Is there a less expensive option? Which of these is urgent? A dentist confident in their diagnosis will answer all four directly and will support your getting a second opinion.

It's one of the most common worries people have about dental care, and it's rarely said out loud in the operatory: am I actually being told the truth about what I need?

It's a fair question. You're being asked to approve expensive work on the basis of an image you can't fully interpret, described in terminology you don't use, by someone who benefits financially from your saying yes. That's an uncomfortable structure no matter how good your dentist is - and the overwhelming majority are good.

The solution isn't suspicion. It's knowing what to ask.

Four Questions That Sort It Out

  1. "What happens if I wait six months?" This is the single most useful question in dentistry. Real answers sound specific: "This crack will likely propagate and you'll end up needing a root canal instead of a crown." Or: "Honestly, nothing. Let's watch it and recheck at your next cleaning." That second answer is the one to listen for. A dentist willing to tell you something doesn't need treating right now is demonstrating exactly the judgment you want applied to the things that do.
  2. "Can you show me on the X-ray or photo?" You should be able to see it. Not fully interpret it - see it. The dark spot, the crack, the gap under the old filling. If a dentist can't point at anything, or won't, that's worth pausing on.
  3. "Is there a less expensive option that would work?" There often is, with real tradeoffs. A filling instead of a crown, in the right circumstances. A bridge instead of an implant. Watching instead of treating. A good dentist will lay out the alternatives and explain honestly why they're recommending the one they're recommending - including when the cheaper option is a false economy.
  4. "Which of these is urgent, and which can wait?" If you're handed a plan with eight line items, ask for it in priority order. Most extensive treatment plans can be sequenced over months or years. A dentist who insists everything must happen immediately should be able to explain why, clearly.

What Actual Overtreatment Looks Like

To be clear about the difference:

  • Treating "watch" cavities as if they were active decay. Small demineralized spots can sometimes remineralize. Some warrant a filling; some warrant checking again in six months.
  • Full-mouth plans without priorities. Sometimes genuinely necessary - but always explainable.
  • Cosmetic work presented as medically necessary. Whitening, veneers, and cosmetic bonding are legitimate services people are happy with. They're elective, and should be described that way.
  • Replacing functional old fillings. An amalgam filling that's intact and sealed doesn't automatically need replacing.

And What It Doesn't

Being told you need work isn't evidence of upselling. If you haven't been to a dentist in eight years, you probably do need several things - and hearing a big number is the consequence of the gap, not of a sales tactic.

New technology also legitimately finds problems earlier. Intraoral cameras and better imaging catch cracks that would have gone unnoticed a decade ago. Catching them early is the point.

Second Opinions Are Normal

For any significant treatment plan, getting a second opinion is completely standard and no reasonable dentist will take offense. Ask for copies of your X-rays and your written treatment plan - both are yours by right - and take them elsewhere.

If the second dentist agrees, you proceed with confidence. If they don't, you've learned something valuable.

How We Handle It

At Boulder Smile Design, you see your own images on the screen. You get a written plan with priorities marked. Nobody on our team works on commission. And if you tell us you'd like a second opinion, we'll hand you your records the same day.

Want a no-pressure second opinion?

Bring us your treatment plan. We'll review it honestly - including telling you when the other dentist got it right. Call 303-442-6142 or book an appointment.

Ready to Schedule Your Visit?

Contact Boulder Smile Design today to book an appointment with Dr. Jesse Friedman.